It combines The Mover contact information and address of Royal Mail`s redirect service with Zoopla`s real estate data to understand when people are moving and to identify their purchase triggers. Companies use this data to contact consumers when they are most likely to purchase mobile goods and services, ranging from household insurance and broadband packages to furniture and appliances. The addition of these security features to a marketing department that provides consumers with specific and useful information convinced Royal Mail Data Services that brands had a legitimate interest in using the data. “So we made it much more transferable and made things a lot easier for individuals, and that`s why we resigned it. I would never say it is risk-free, and brands have to make their own legitimate interest assessments, but we have minimized the risk of using our data, pointing out that our data is already as low risk as it can be, because we do not share the person`s third-party data, which can unsubscribe at any time. Personal data includes postal addresses – it is obvious that it is essential to send direct mailings. If addresses are false or outdated, not only are they no longer effective, but individuals can also request correction. Accepting solutions that search for addresses with Royal Mail databases is a simple way to ensure that records remain relevant. However, companies still need the ability to easily select and modify all appropriate entries in order to process and respond to queries in real time. Royal Mail was embedding in a long-running dispute with the Union of Communication Workers over wages, pensions and conditions, but Greene reached an agreement in February, and Royal Mail said it was making progress in processes and initiatives under the deal. Does direct advertising still play a role in today`s digital world? Perhaps it is then easy to understand why some people think that physical mail has had its day and choose to de-deteriorate them or no longer use everything together. But they are closing the door on an incredibly effective communication channel. “We have amended our fair treatment notice to allow for greater granularity and visibility when transmitting data to the individual as they pass through the diversion service,” Conning explains.
In short, the RGPD gives individuals more power over how personal data is used by companies. You can now request access to all the information on them, request correction, ask which third parties it has been shared with, and even request its removal. To ensure compliance, companies need to review their internal processes and, in some cases, completely revise them. For example, data can only be collected when the person (the person concerned) has given consent, so companies must ensure that they can prove that all the data they have, including data obtained prior to the RGPD, has been collected with permission.